Cold-pressed carrot
Juice for eye health
Cold-pressed carrot juice, naturally high in vitamin A from beta-carotene — carrots are one of the richest natural sources there is. Pressed from whole carrots, never from concentrate, with no added sugar, and delivered frozen across the UK.
- Cold-pressed
- High in vitamin A
- No added sugar
Vitamin A & vision
Do carrots really help your eyes?
You've heard that carrots help you see in the dark. That was wartime propaganda — the RAF put it about to hide the fact they'd started using radar. The honest version is smaller, and it's real. It comes down to one nutrient carrots are genuinely rich in: vitamin A.
Vitamin A contributes to the maintenance of normal vision.*
Our carrot juice is high in vitamin A — from beta-carotene, the pigment that turns carrots orange, which your body converts into vitamin A. Nothing added or fortified; it's simply what comes out of the press.
* Enjoy as part of a varied and balanced diet and a healthy lifestyle. Carrot juice won't hand you superhuman night vision — but it's an easy, genuinely nice way to get more vitamin A into your week.
That's the whole of it — maintenance of normal vision, as part of eating well. No more, no less. We'd sooner tell you the modest truth than sell you the myth.
A deep dive into carrot
The bit the myth got right
The "see in the dark" story was wartime spin, but it grew from something real. The vitamin A your body makes from beta-carotene is part of rhodopsin, the light-sensitive pigment your retina uses to adjust to the dark. That's why, where diets are genuinely short on vitamin A, deficiency is still a leading cause of night blindness. Most of us here get plenty, so it's about keeping normal vision ticking over rather than sharpening it. It's a real nutrient doing a real job.
Your body self-regulates
Beta-carotene is a provitamin: your body converts only as much of it into vitamin A as it actually needs. So unlike a high-dose retinol supplement, you can't overload on vitamin A from carrots.
Have it with a little fat
Vitamin A is fat-soluble, so you take up more of the beta-carotene when there's some fat around: with a meal, a handful of nuts, a spoonful of yoghurt. A completely empty stomach isn't the moment.
Why we press it cold
Beta-carotene is locked inside the carrot's fibre. Cold-pressing breaks those cell walls down and releases it, so a glass can be an easier way to get at it than chewing through raw carrots.
One last thing: go big on carrots and your skin can take on a faint golden warmth. That's carotenaemia — harmless, it fades, and it's honestly just proof the beta-carotene is getting in.
Shop carrot juices
From our founder
Why I press carrot
Lou Stokely
Founder & qualified Nutritional Advisor
I'm a qualified nutritional advisor, and carrot is the one people ask me about most — usually some version of "do they really help your eyes?" The honest answer is the modest one: carrots are genuinely high in vitamin A, and vitamin A contributes to the maintenance of normal vision. That's worth having, without the tall tales.
I've also got six children, and carrot is the juice they'll actually drink — Sweet Carrot especially, which is just carrot, apple and lime with no earthy aftertaste. For getting more veg into people who don't love veg, it's the easiest win in the whole range.
My whole approach comes down to one thing: eat more plants, and a wider range of them. Carrot is the friendly one — naturally sweet, no added sugar, and an easy way to get more vitamin A into a day without thinking too hard about it.
I'd rather undersell the carrot and have you enjoy it than dress it up in claims it doesn't need. The vegetable's good enough on its own.
Make it a habit
The trick is consistency, not intensity
Any vegetable is only worth the amount you actually drink, and carrot's no different. The good news: carrot makes the habit easy, because it genuinely tastes good. Here's how to make it stick.
01
Start with the sweet one
Sweet Carrot is carrot, apple and lime — no earthy aftertaste, no ginger. If you're not sure about vegetable juice, start here; it's the easiest way in.
02
Anchor it to your morning
With breakfast or next to your coffee. Tying a new habit to one you already have is the oldest trick for making it stick.
03
Pick the taste you'll keep reaching for
Sweet Carrot for bright and easy; Carrot Kick if you like a warming ginger edge. The one you genuinely enjoy is the one you'll actually finish.
04
Keep it stocked
Every bottle is delivered frozen, so you can keep a few in the freezer and defrost as you go. No forgetting, no waste, no excuses.
Good for the whole house. Carrot is the one children tend to drink without a fuss — Sweet Carrot especially. An easy way to get a bit more veg into small people who'd rather not.
Where to start
Find your carrot
Two carrots, both cold-pressed and high in vitamin A — pick by taste. Sweet and smooth, or sweet with a warming ginger kick.
Sweet Carrot
Our sweetest juice — carrot, apple and lime, no earthy aftertaste. High in vitamin A, and the easiest way into a carrot habit.
Shop Sweet Carrot
Carrot Kick
Carrot, apple, ginger and lemon — naturally sweet with a warming ginger kick and a bright citrus finish. Also high in vitamin A.
Shop Carrot KickCarrot & eyes
Your questions, answered
Something we've missed? Get in touch — Lou reads every message.
Does carrot juice actually improve your eyesight?
Honestly, no juice can promise to improve your eyesight, and we won't. What's true is smaller and real: carrots are high in vitamin A, and vitamin A contributes to the maintenance of normal vision, as part of a varied, balanced diet. If your vision's actually changing, that's one for an optician, not a juice.
Do carrots help you see in the dark?
That's a myth with a great backstory. In the Second World War the RAF put it about that their pilots' night vision came from eating lots of carrots — to hide the fact they'd started using radar. Vitamin A does contribute to normal vision, but no carrot, and no juice, will give you night vision.
How much carrot juice should I drink a day?
There's no official "dose" — it's a food, not a supplement. We press ours as an easy daily glass, and it does its best as part of a varied, balanced diet. If you take medication or are managing a condition, check with your GP before making anything a daily habit.
Is carrot juice high in sugar?
Carrots are naturally sweet, so there are naturally occurring sugars in there — around 8g per 100ml — but there's no added sugar, ever. It's cold-pressed from whole carrots with a little apple, and nothing else added to sweeten it.
What is beta-carotene?
It's the pigment that makes carrots orange, and your body converts it into vitamin A — carrots are one of the richest natural sources there is. In our juice it's simply part of the vegetable; nothing is added or fortified. The shade varies a little batch to batch, which is what happens when one ingredient is doing all the colouring.
What's the difference between Sweet Carrot and Carrot Kick?
Sweet Carrot is our sweetest, smoothest option — carrot, apple and lime, no earthy aftertaste and no ginger. Carrot Kick is carrot, apple, ginger and lemon: still sweet, but with a warming ginger edge and a brighter finish. Both are cold-pressed and high in vitamin A — pick by taste.
Is your carrot juice from concentrate?
Never. It's cold-pressed from whole carrots, raw and unpasteurised, then delivered frozen to keep it as close to fresh-pressed as possible.
Can I drink carrot juice every day?
That's exactly what it's made for — an everyday glass, as part of a varied and balanced diet. If you're managing a health condition or taking medication, have a quick word with your GP first.
Start your daily carrot
Find the one you'll actually keep drinking
Cold-pressed carrot, high in vitamin A, delivered frozen across the UK. Naturally sweet, never from concentrate, no added sugar.
From the Pulp
The honest bit about carrot
What we've worked out about pressing carrots, keeping the sweetness honest with nothing added, and why it keeps better frozen — written by us, not a content agency.
More than carrot
Explore the rest of the range
Carrot's one part of it. Browse the rest — shots, more single juices and full cleanses.
