Cold-pressed beetroot
Juices for energy
Cold-pressed beetroot juice, naturally rich in dietary nitrate — a favourite with people who train, ride and want a bit more out of their morning. Pressed from whole vegetables, never from concentrate, and delivered frozen across the UK.
- Cold-pressed
- Naturally rich in nitrate
- Never from concentrate
Beetroot & the research
Where cold-pressed juice fits
There's a lot of noise around beetroot and exercise, so here's the honest version. It starts with one plain fact about the vegetable itself.
Beetroot is naturally rich in dietary nitrate.
Pressed cold from whole beetroot, never from concentrate, with no added sugar. That's simply what's in the bottle.
What that nitrate does once it's in the body is where the research comes in.
Much of that research was done here in the UK. At the University of Exeter, Professor Andrew Jones and his team spent over a decade studying dietary nitrate and exercise — in a 2009 study, the participants who drank beetroot juice recorded a 16% increase in time to exhaustion during high-intensity exercise. You can read the University of Exeter's summary of the research in full.
If you train
Athletes found beetroot first
When sports scientists at the University of Exeter started looking at dietary nitrate in the late 2000s, the endurance world noticed fast. Beetroot is one of the richest natural sources of nitrate there is, and within a few years it had travelled from the allotment to the start line: cyclists, runners and triathletes drinking a bottle before a session. We didn't put it there. We just press it properly.
The window used in the research runs from about 90 minutes to three hours before you start. Most people settle on an hour and a half.
- One of the richest natural sources of nitrate
- Cold-pressed, never from concentrate
- No powders, no pills
The purest hit of beetroot is Pure Beets, 100% pressed beetroot and nothing else. It's a vegetable, cold-pressed. We report the research and let you make up your own mind.
What's in the bottle
Beetroot, and a kick of ginger
Two ingredients carry the range. Here's what's in the bottle — and where to read more on each.
Beetroot
Cold-pressed from whole beetroot — deep, earthy and naturally rich in dietary nitrate. Pressed raw, never from concentrate, with no added sugar.
Ginger
The warming kick in Power Beets and our beetroot shots. We press it fresh and pair it with beetroot for heat and brightness — that's all it's there to do.
From our founder
Why I press beetroot
Lou Stokely
Founder & qualified Nutritional Advisor
I'm a qualified nutritional advisor, and beetroot is one of those vegetables I kept coming back to — not because of any single headline, but because it's genuinely worth drinking, and because almost nobody was pressing it properly.
The people who reach for it tend to have something on: a training block, a long ride at the weekend, a 5am start with kids and no time to eat well. So I built a range for real life. Concentrated shots when you want beetroot fast, and blends made to be drunk every day because they actually taste good — Power Beets, a classic apple, beetroot and carrot with a ginger kick; Daily Beets, our runaway bestseller, which softens the earthiness with seven supporting vegetables and apple.
My whole approach comes down to one thing: eat more plants, and a wider range of them. A cold-pressed juice is simply the easiest way I know to get more vegetables into a day you haven't got time to plan.
I won't oversell it to you. I'd rather tell you plainly what's in the bottle and let it earn its place in your morning. That's the whole job.
Make it a habit
The trick is consistency, not intensity
Any vegetable is only worth the amount you actually drink, and beetroot's no different. However you take it, the aim is the same: a habit you'll keep. Here's how to make it stick.
01
Start where it suits you
A concentrated shot when you want beetroot fast, or a full glass when you've a moment to sit with it. Both count — pick the one you'll actually reach for.
02
Anchor it to your morning
With breakfast, next to your coffee, or in your kit bag for after training. Tying a new habit to one you already have is the oldest trick for making it stick.
03
Pick one you'll finish
Daily Beets softens the earthiness with seven supporting vegetables and apple — naturally sweet, and our bestseller for good reason. Power Beets brings a ginger kick. The one you genuinely enjoy is the one you'll keep drinking.
04
Keep it stocked
Every bottle is delivered frozen, so you can keep a few in the freezer and defrost as you go. No forgetting, no waste, no excuses.
When time's really tight, reach for a shot. A concentrated beetroot shot is the fastest way in — one small bottle, cold-pressed, straight down. Our Ginger Beets is beetroot with a ginger kick, made for exactly those mornings.
Where to start
Find your beetroot
The whole beetroot range, built so there's a way in for everyone — a daily blend, a purist's pure beetroot, a concentrated shot for busy mornings, or a bundle to stock the freezer.
Daily Beets
Our runaway bestseller — a beetroot base with seven supporting vegetables and apple. Naturally sweet, and the easiest way into a daily beetroot habit.
Shop Daily Beets
Power Beets
A classic ABC — apple, beetroot and carrot — cold-pressed with a warming ginger kick.
Shop Power Beets
Pure Beets
100% cold-pressed beetroot, nothing else — the most concentrated beetroot in the range. For purists who want it raw and undiluted.
Shop Pure Beets
Ginger Beets
A concentrated beetroot & ginger shot — beetroot, fast, for mornings when time's tight.
Shop Ginger Beets
Beetroot Juice Bundle
The beetroot line-up in one box — the easiest way to stock the freezer and keep the habit going.
Shop the bundle
Beetroot Juice & Shot Bundle
Beetroot juices paired with cold-pressed ginger and turmeric shots, boxed together — the whole line-up to keep in rotation.
Shop the bundleBeetroot & energy
Your questions, answered
Something we've missed? Get in touch — Lou reads every message.
Is beetroot juice good for energy?
It's a food, not an energy drink, so we won't promise you a lift. What we can tell you is factual: beetroot is naturally rich in dietary nitrate, and dietary nitrate and exercise have been studied independently — much of it at the University of Exeter. We'd rather point you to that research than make a claim of our own. If it's a caffeine-style hit you're after, this isn't that — it's a glass of vegetables you'll actually drink.
Is beetroot juice good before exercise?
Plenty of people drink it before training — it's a popular routine with runners and cyclists especially. If you're timing it, the acute studies used a window of roughly 90 minutes to three hours before exercise. Other research looked at taking it daily over several days, so a regular habit does as much as clock-watching. Either way it's a food, not a stimulant, so drink it when it fits your day.
How long before training should I drink beetroot juice?
The window used in the studies runs from about 90 minutes to three hours before you start, and most people settle on an hour and a half. It's a food rather than a supplement, so there's no strict dose and no perfect moment. If you want the purest beetroot to build the habit around, Pure Beets is 100% pressed beetroot and nothing else.
Will beetroot juice make me run faster or train harder?
We can't promise that, and we won't. Dietary nitrate and endurance have been studied — the University of Exeter's work is the best known — but those are findings about the people in the trials, not a guarantee for you. Treat a beetroot juice as a glass of vegetables you enjoy, not a performance supplement. If you're training seriously, a sports nutritionist is a better guide than a label.
Is beetroot juice a pre-workout?
Not in the powder-and-caffeine sense. There are no stimulants and nothing added, so if you're expecting a buzz, this isn't it. It's a vegetable juice that's found a home in a lot of training routines, taken as a glass before a session rather than a scoop of something.
What is dietary nitrate?
It's a compound found naturally in beetroot and leafy green vegetables — beetroot is one of the richest natural sources, which is why it comes up so often in research on diet and exercise. In our juice it's simply part of the vegetable: we cold-press whole beetroot and don't add or concentrate anything.
How much beetroot juice should I drink a day?
There's no official "dose" — it's a food, not a supplement. We press ours in 125ml portions made to be an easy daily glass, because consistency matters more than quantity. If you take medication, check with your GP before making it a daily habit.
Is Pure Beets stronger than the blends?
Pure Beets is 100% cold-pressed beetroot and nothing else, so it's the most concentrated beetroot in the range. The blends — Daily Beets, Power Beets — mix beetroot with other vegetables, apple and a ginger kick, so they're gentler and sweeter to drink. All are cold-pressed from whole veg; pick the one you'll come back to.
Is your beetroot juice from concentrate?
Never. It's cold-pressed from whole beetroot, raw and unpasteurised, then delivered frozen to keep it as close to fresh-pressed as possible.
Can I drink beetroot juice every day?
That's exactly what it's made for. Our 125ml daily portions are designed as an everyday glass, and consistency is the whole point of the range. If you take medication or are managing a health condition, check with your GP before making any food a daily habit.
Start your daily beetroot
Find the one you'll actually keep drinking
Cold-pressed beetroot, naturally rich in dietary nitrate, delivered frozen across the UK. Whole vegetables, never from concentrate.
From the Pulp
The honest bit about beetroot
What we've worked out about pressing it, taming the earthiness, and why it keeps better frozen — written by us, not a content agency.
More than beetroot
Explore the rest of the range
Beetroot's one part of it. Browse the rest — shots, more single juices and full cleanses.
