Cleanse
Why Our Cleanse Is Frozen
Most cleanse juice reaches you chilled, or kept on the shelf with heat or high pressure. Ours arrives frozen. Here's why we freeze it, what freezing does that chilling can't and the one small thing it asks of you in return.
Pressed Raw, Then Frozen at Its Freshest
Every juice is cold-pressed from raw vegetables and fruit, then frozen straight away while it's at its freshest. Nothing is heated, nothing is put under high pressure and nothing is added to make it last. The freezer does the keeping, so the juice itself stays exactly as it was pressed.
That's the whole idea. Freezing lets us send you raw, cold-pressed juice without any of the tricks used to give juice a long shelf life. You defrost each one the night before and it drinks like it was pressed that morning.
What Freezing Avoids
Cold-pressed juice doesn't keep for long on its own, so brands that sell it chilled or shelf-stable have to do something to it. There are three common routes and freezing is the one that leaves the juice alone.
| Method | What happens to the juice | Keeps for |
|---|---|---|
| Frozen (ours) | Pressed raw, frozen at its freshest, nothing heated or added | Months in the freezer |
| Fresh-chilled | Pressed raw, kept cold, drunk quickly before it turns | A few days |
| High-pressure (HPP) | Sealed and put under very high pressure to extend shelf life | Weeks, chilled |
| Heat-pasteurised | Heated to kill off what would spoil it, which changes the juice | Months, ambient |
Fresh-chilled is lovely but has to be drunk fast, which is hard to line up with a multi-day cleanse. High pressure and heat both buy shelf life by doing something to the juice. Freezing buys the same keeping power with a cold that simply pauses everything, then lets it carry on when you defrost.
The One Thing It Asks of You
Frozen juice isn't quite grab-and-go. You take out what you need and let it defrost in the fridge overnight, so it's ready for the morning. That's the trade: a little planning the night before, in exchange for raw juice with nothing added and no rush to drink it before it turns.
It also means your cleanse can sit in the freezer until you're ready to start, rather than racing a use-by date. Order now, cleanse in three weeks, no problem. There's more on the practical side in how frozen delivery works.
Why It Suits a Cleanse Especially
A cleanse is a set run of days where juice stands in for your meals, so you want every one to be as good as the first. With frozen, juice five on day three is as fresh as juice one on day one, because they were all frozen at the same moment and defrosted as you go. It's the reason a cleanse works so well from the freezer and it fits the idea of a short, structured reset rather than something you rush through before it spoils.
Frozen Fresh, Delivered
Cold-pressed, frozen at its freshest and delivered across the UK. Defrost the night before and go:
Frequently Asked
Why frozen and not fresh?
Fresh-chilled juice has to be drunk within a few days, which is hard to line up with a cleanse. Freezing keeps raw cold-pressed juice at its freshest for months without heat, high pressure or anything added, so you drink it when it suits you.
Does freezing change the juice?
Freezing pauses the juice rather than treating it. It's pressed raw, frozen straight away and defrosted when you need it, so it drinks much like the day it was pressed. Heat and high-pressure methods do more to the juice than a cold freeze does.
How do I defrost it?
Take out what you need and leave it in the fridge overnight, so it's ready for the morning. Once defrosted, treat it like fresh juice and drink it within a day or two. There's a full guide to defrosting and storing on the site.
How long does it keep in the freezer?
Months. That's the point of freezing: your cleanse can sit in the freezer until you're ready to start, rather than racing a use-by date. Order now and cleanse in a few weeks if that suits.
Is it cold-pressed or from concentrate?
Cold-pressed from raw whole vegetables and fruit, never from concentrate. The juice is pressed, then frozen. Nothing is reconstituted and nothing is added.
What if my juice arrives already thawed?
It's packed to arrive frozen or very cold. If anything turns up thawed, there's a short guide on the site for what to do and our team will sort it out. Don't refreeze a fully thawed juice, just keep it chilled and drink it soon.
The Bottom Line
We freeze our cleanse because it's the one way to send you raw, cold-pressed juice with nothing heated, pressed under pressure or added. The cold simply pauses the juice at its freshest until you defrost it the night before. You give up grab-and-go convenience and you get juice that drinks like the day it was pressed, whenever you're ready to start.
Want the practical side? How frozen delivery works covers defrosting and storing and you can browse the cleanse and fasting hub for the rest.
Where to Start
Browse the full range in the cleanse and fast shop, or go straight to the Signature Cleanse, the 1-Day Cleanse or the Daily Juice Box.
Related reading
- Cold-pressed vs shop-bought cleanse
- The new year reset
- The post-holiday reset
- The spring reset
- A reset before a holiday
- The 3-day reset
- Why a break from food matters
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