How long does cold-pressed juice last?

Shelf life by type

The honest answer depends on one thing: whether the juice has been treated. Raw juice is a fresh food and behaves like one. Treated juice is built to last. Here is how the main types compare.

The line that matters when you're comparing bottles: a chilled juice claiming to be raw with a multi-week date on it has been treated, whatever the front of the label says. The full breakdown of the methods is on our frozen juice delivery page.

How ours works

Our juice is untreated, so its natural life is the short one and freezing is how we get around that. Every bottle is frozen straight after pressing and stays frozen until you decide otherwise. In the freezer it keeps for months. Once you move it to the fridge and it defrosts the clock starts and it behaves like exactly what it is, fresh raw juice, best within a few days. That's the trade explained in is frozen juice as good as fresh?

Practically: keep the week's supply frozen, move one bottle to the fridge each evening and you never have a bottle racing its own use-by date. A week's box is built around exactly that.

Storing it properly

Defrost in the fridge overnight rather than on the counter or in warm water. Slow and cold is both safer and better for the juice. Keep it refrigerated once defrosted and closed until you drink it, since air is what dulls juice fastest. Shake before opening. Separation is normal in juice that's never been homogenised or stabilised and doesn't mean anything is wrong. And don't refreeze a defrosted bottle: it won't be unsafe if it's stayed cold, but the texture and brightness suffer and with a raw product we'd rather you didn't. If a delivery turns up soft, that's a different situation and what to do if your juice arrives thawed covers it.

How to tell it's past it

Trust your senses, they're reliable here. Juice that's gone is obvious: a fizzy or effervescent quality where there was none, a sour or fermented smell, a noticeably bloated bottle or a taste that's turned sharp and yeasty. Any of those, bin it. Colour dulling and separation on their own are normal and aren't a reason to throw anything away.

Fermentation in raw juice is a natural process rather than contamination as such, but a juice that's started is a juice that's finished and it isn't worth debating over a bottle.

Juice built to keep

Everything we make is pressed, frozen and delivered the same way, so it all keeps like this:

Daily Juice Box7 x 250mlA week of cold-pressed juice, frozen at the press and delivered.from £34.95View →

Core Greens250ml / 500mlEveryday green juice, spinach, celery, cucumber and apple.from £26.95View →

Pure Beets125mlA concentrated shot of almost pure beetroot, nothing added.from £24.50View →

Sweet Carrot250ml / 500mlCarrot, apple and a squeeze of lime, naturally sweet.from £26.95View →

The bottom line

So how long does cold-pressed juice last? If it's raw and untreated like ours, days in the fridge but months in the freezer, which is the whole reason we freeze it. If it lasts weeks in a chiller, it's been treated, whatever the label says. Keep yours frozen, defrost as you go and every bottle drinks like the day it was pressed. New to us? The Daily Juice Box is the easy way in.