The plainest drink we make, and somehow the most talked-about. Single-ingredient celery, cold-pressed and never heat-treated, the green glass that turned into a morning ritual for half the internet. Here's what it actually is, why people drink it, and how to make friends with the taste, with the miracle claims strained out.
Celery (Apium graveolens) is mostly water, which is why it takes a surprising amount of it to fill a bottle. Cold-pressing squeezes the juice out of a big pile of stalks under pressure, so what you drink is concentrated celery and little else. The taste is fresh, green and savoury, faintly salty and peppery, closer to a cold soup than to fruit juice. People tend to love it or pull a face, and both are fair.
Our Daily Celery is a single ingredient: celery, pressed and nothing added. The Celery Twist softens it with apple, cucumber and a little ginger, for anyone who isn't a straight-celery fan. Both are cold-pressed and flash-frozen straight off the press, never from concentrate and never pasteurised, so you defrost a bottle when you want it rather than drinking something that's been heat-treated to last.
It's naturally low in sugar and, being mostly water, a hydrating way to start the day. Celery naturally contains potassium and folate as part of the vegetable you're drinking.
Why everyone started
How a plain green juice took over
Celery juice went from nowhere to one of the most-searched drinks in the world in the space of a few years. Here's the honest version of what happened, and where we sit in it.
The trend
A single plain vegetable juice became a genuine phenomenon, all over social feeds and kitchen counters. Whatever you make of it, the ritual stuck around.
The ritual
The routine most people settled on is a glass first thing, on its own, before anything else. It's a habit as much as a drink.
The taste
It's divisive, and we won't pretend otherwise. Savoury and green, an acquired taste that plenty of people genuinely come to crave.
The honest bit
We're not going to tell you a glass of celery will change your life. We press really clean celery for the people who like the ritual, and leave the big promises to everyone else.
Nothing to hide
Just celery, pressed properly
The appeal of celery juice is that there's nowhere to hide: it's one vegetable, so the quality of the pressing is the whole product. We press whole fresh stalks in small batches, cold, and freeze them straight away. No water to bulk it out, no concentrate, no sugar, no preservatives.
Freezing fresh is how we skip pasteurising. It reaches you frozen and waits in the freezer until you want it, then defrosts to taste like it did coming off the press. That's the entire method, and with one ingredient there's not much else to say, which is rather the point.
One vegetable, cold-pressed, frozen fresh. If a celery juice has been watered down, made from concentrate or left to sit on a shelf, you'll taste the difference in the first mouthful.
How to drink it
Making friends with the green one
Ease in if you're new
If neat celery is a lot, start with the Celery Twist, softened with apple, cucumber and a little ginger, and work towards the plain one.
First thing is the classic
The ritual most people keep is a glass first thing, on its own. That's how the routine caught on. There's no wrong time, though, so pick one you'll stick to.
Cold, and quickly
It's best cold and fresh. A squeeze of lemon or a little cucumber lengthens it if the flavour's strong for you at first.
Defrost, shake, drink
We press to order and freeze fresh. Move a bottle to the fridge overnight, shake well, and drink within a couple of days.
Shop celery
The celery range
The plain single-ingredient one, a gentler version with apple, cucumber and ginger, and a structured week for people who want a reset. All cold-pressed, never from concentrate, delivered frozen across the UK.
Fresh, green and savoury, a little salty and peppery, closer to a cold soup than to fruit juice. It's an acquired taste and a divisive one. Our Celery Twist softens it with apple, cucumber and a little ginger; Daily Celery leaves it exactly as it is.
Why do people drink celery juice?
Honestly, mostly because it became a huge morning-routine trend and the habit stuck. We'll be straight with you: we're not going to promise a glass of celery will fix anything. We press really clean, single-ingredient celery for the people who've made it their ritual and like the taste, and we leave the miracle claims to everyone else.
When's the best time to drink it?
The routine most people keep is first thing, on its own, before anything else, which is how the ritual caught on. There's no wrong time though. The best one is whichever you'll actually stick to.
Is it really just celery?
Daily Celery is a single ingredient: celery, pressed, nothing added, no water, no concentrate. Celery Twist adds apple, cucumber and a little ginger to take the edge off. That's it.
How much celery goes into a bottle?
A lot. Celery is mostly water, so it takes a big pile of stalks pressed down to fill a single bottle. That's why cold-pressed celery costs more than you might expect for a plain vegetable.
Is celery juice high in sugar?
No. It's naturally low in sugar, and we add none, along with no concentrate and no sweeteners. What you taste is the vegetable.
Should I just juice it myself?
You can, if you've got a decent juicer, a lot of celery and the time to drink it straight away. We cold-press and freeze it fresh so it's there when you want it, without the mountain of stalks and the washing up.
Is it pasteurised?
No. We flash-freeze straight off the press instead of heat-treating or high-pressure processing, so nothing's done to the juice between the press and your freezer.
Start here
The green one, done straight
Single-ingredient celery, cold-pressed and never from concentrate. Frozen fresh and delivered across the UK, no miracle claims attached. Subscribe and save 10% with free delivery.
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