Carrot Juice
That deep orange is beta-carotene, the pigment carrots are named after, and the body turns it into vitamin A. We press whole carrots with a little fruit to round the edges, never from concentrate, and freeze them within hours. Here's what's actually in the bottle, minus the wartime myth.
What carrot juice actually is
Carrot juice is exactly what it sounds like: carrots, cold-pressed. Ours isn't quite neat, because straight carrot is intense, so we press it with a little fruit to round it out. Sweet Carrot adds apple and lime. Carrot Kick adds apple, lemon and a knob of fresh ginger. Both are whole carrots pressed cold, never from concentrate, never watered down, and frozen within hours so nothing's cooked out of them.
The colour tells you what's in it. That deep orange is beta-carotene, a plant pigment carrots carry more of than almost anything in the veg aisle, and the one your body converts into vitamin A. Cold-pressing keeps it intact instead of heat-treating it out.
Two blends
Sweet Carrot (carrot, apple, lime) and Carrot Kick (carrot, apple, lemon, ginger). Both are mostly carrot, softened with a little fruit so they actually taste good.
Never from concentrate
Pressed from whole fresh carrots, not reconstituted from a syrup like the long-life cartons. What you taste is the vegetable.
Frozen, not pasteurised
Flash-frozen within hours of pressing instead of heat-treated, so the colour and the taste come through as pressed.
The colour is the point
Carrots get their colour from beta-carotene, and it isn't just decoration. Your body converts beta-carotene into vitamin A, and carrots are one of the richest sources of it there is. Nothing's added or fortified here; it's all from the carrot.
Carrot juice is high in vitamin A. Vitamin A contributes to the maintenance of normal vision. Enjoy as part of a varied and balanced diet and a healthy lifestyle.
That's the claim, worded exactly the way it's allowed to be, and it's as far as it goes. Vitamin A helps keep normal vision normal. It won't sharpen your eyesight, fix a prescription or hand you night vision, whatever the wartime posters said. More on those in a moment.
Beta-carotene
The orange pigment itself, which the body converts into vitamin A. It comes from the carrots, not a fortification tub.
High in vitamin A
Enough that we're allowed to say so. Vitamin A contributes to the maintenance of normal vision, as part of a varied diet.
Naturally sweet, not low-sugar
Carrots are a sweet vegetable and there's a little fruit in the blend, so these aren't low-sugar juices. No sugar is added, but we won't pretend they're a green juice.
Better with a little fat
Beta-carotene absorbs more easily alongside some fat, so carrot juice does its best work with food rather than on an empty stomach.
Do carrots really help you see in the dark?
Short answer: no. And the story behind the idea is better than the myth.
During the Second World War, the RAF started downing German bombers at night with unnerving accuracy. The real reason was radar, which Britain wanted kept secret. So the story went out that its pilots were eating a lot of carrots, and the vitamin A had given them exceptional night vision. The propaganda stuck. Eighty years on, people still half-believe carrots are an eyesight upgrade.
Here's the honest version. Vitamin A does play a real part in normal vision, which is why the authorised wording, “vitamin A contributes to the maintenance of normal vision”, is one we're allowed to use. But maintaining normal vision isn't the same as improving it. If you're not short of vitamin A, more carrot juice won't give you sharper eyes or see-in-the-dark powers. It'll give you a very good drink that happens to be high in vitamin A.
That's the line we hold to across the whole site. It's also why we wrote a longer piece on carrot juice and eye health, if you want the full version. Read: carrot juice and eye health →
The easy one to actually enjoy
Carrot is the friendliest cold-pressed juice we make. It's naturally sweet, so it doesn't need selling the way a green juice does. If juice has always felt like a chore, this is the one to start on. It's also, reliably, the one children will drink.
Start with Sweet Carrot
Carrot, apple and lime, the smoothest and sweetest of the two. The one that converts people who say they don't like juice.
Move to Carrot Kick for a lift
The same carrot base with lemon and a hit of fresh ginger. Brighter and warming, good on a cold morning.
Have it with food
Beta-carotene is fat-soluble, so carrot juice does its best alongside breakfast rather than on an empty stomach.
Keep it in the freezer
It arrives frozen. Defrost a bottle in the fridge overnight, shake, and drink within a couple of days.
The two carrot blends
Both are whole carrots, cold-pressed with a little fruit and frozen fresh. Pick by how much of a kick you're after.
Carrot in the bigger picture
If carrot's your way in, here's where it connects: the eye-health story in full, the other root we press, and the green juices for when you want something less sweet.
Carrot & eye health
The vitamin A and vision story in full, wartime myth and all. The honest version of “carrots help you see”.
Read the eye-health guide →Beetroot
The other root we press by the crateload. Earthier, deep red, and the one people reach for after carrot.
Explore the beetroot hub →Greens
The other end of the range: leafy, savoury and barely sweet, for the mornings carrot feels too easy.
Explore the greens hub →Carrot juice questions, answered
Does carrot juice really help your eyesight?
Carrot juice is high in vitamin A, and vitamin A contributes to the maintenance of normal vision, as part of a varied and balanced diet and a healthy lifestyle. Worth being precise, though: maintaining normal vision isn't the same as improving it. If you're not short of vitamin A, more carrot juice won't sharpen your eyesight or fix a prescription. It keeps normal working normally.
Do carrots help you see in the dark?
No, and the idea comes from Second World War propaganda. The RAF put out that its pilots' night flying came from eating carrots, to cover up the fact they were using radar. It was never true. Vitamin A matters for normal vision, but carrots won't give anyone night vision.
Is carrot juice high in sugar?
Carrots are a naturally sweet vegetable, and there's a little fruit in each blend to round them off, so no, these aren't low-sugar juices and we don't market them as such. We add no sugar, but if low sugar is the priority, a green juice is the one to reach for.
Is drinking it as good as eating a carrot?
Not quite, and we'd rather say so. Juicing leaves the fibre behind, and a whole carrot gives you that. What the juice does is make it easy to get a good hit of fresh carrot, colour and all, on days a raw one wasn't going to happen. Think of it as a top-up, not a swap.
Is it made from concentrate?
No. Whole carrots, cold-pressed, never reconstituted from a syrup. It's frozen fresh rather than the long-life carton stuff, which is usually pasteurised and often from concentrate.
What's the apple and lime for? Is it just sugar?
The little fruit rounds off neat carrot, which is intense on its own. It's a small amount to make the drink work, not a sugar hit, and carrot is still the bulk of the bottle. Carrot Kick swaps the lime for lemon and adds ginger for a brighter version.
Sweet Carrot or Carrot Kick, which one?
Sweet Carrot is the smoother, sweeter start. Carrot Kick keeps the carrot base and adds lemon and fresh ginger for a warming lift. No wrong answer, and plenty of people keep both in the freezer for different mornings.
Are they pasteurised?
No. We flash-freeze within hours of pressing instead of heat-treating or high-pressure processing, so nothing's done to the juice between the press and your freezer.
Carrot guides
Cold-pressed carrot, explained: the vitamin A story, the myths worth binning, and how to actually drink the stuff. New pieces landing here soon.